Product-associated recommendations allow businesses to respond to each customer's current interests and allow the natural
associations among different products to guide customers to the right purchase. These recommendations combine the helpfulness of
a knowledgeable salesperson who can recommend items to match ones of interest with the layout of a good store where
complementary items are conveniently shelved near each other, even if that means they are shelved in many locations. Customers
appreciate good help and good organization and will return to a business that provides a pleasant shopping experience. They also
make larger purchases when suggestive selling leads them to products they may have otherwise done without or bought later at
another retailer.