Image and charisma can be used to describe leader, but since ethos ties more directly to the character of the speaker or writer, it serves as a better word to use in capturing the positive qualities that we want our business leaders to possess. Projecting a positive ethos, then, better defines the goal managers should seek in mastering leadership communication. The first step is to develop greater emotional intelligence. Emotional intelligence is the capacity to understand one’s own emotions and those of other people. In addition to attempting to understand the self better, the prospective leader should solicit honest feedback from others. Self-exploration and some sought-after honest feedback from others will bring the greater self-awareness necessary to judge ourselves more accurately and to recognize the signals others send back to us either in their words or, often more importantly, in their body language and their actions. Managers can improve their ability to project a positive ethos by building a positive reputation, improving their professional appearance, projecting greater confidence, and learning to communicate more effectively. Reputation could include title, organizational positions, past roles or accomplishments, and public opinion. They can achieve a positive appearance through appropriate and culturally expected dress and grooming. To suggest confidence to an audience, they can use eye contact, establish a rapport, and speak easily about a subject without notes when presenting. By using language effectively to capture the meaning and inspire trust, they can create believers in their message.