f we consider the above utilities, we can see that the first two utilities (time
utility and place utility are directly involved in tourism industry. People use transport in
mobilizing or traveling from home environment to unfamiliar environment to seek for
tourism, leisure and recreation opportunities in order to receive different benefits from
various types of tourist destinations. Moreover, transport reduces time spent in traveling,
making traveling far away from home come true, even within limited time availability.
Form utility and possessive utility are not directly involved in tourism industry, as
tourism products are services and experiences, which are intangible and lack of
ownership (we cannot possess services even when we travel to the places where services
take place-- we only experience services).