ABSTRACT
Purpose: The aim of this thesis is to develop a better understanding on how businesses
should communicate their sustainability strategy to their stakeholders. Businesses are
facing the challenge of designing sustainability communications strategies that appeal to
stakeholders of various interest and knowledge on the topic, and stakeholders whose
objectives might even be contradictory to that of the company. In order to facilitate the
communications process to encourage a better uptake of sustainability initiatives by
corporations and the public, it is essential to find solutions to these communications