Most businesses have a solid market research capability that helps them understand their customers’ needs and
expectations. However, knowing customers is not enough. Companies must also know their competitive
environment [10]. The market place makes use of application packages which are growing rapidly across all
business areas, especially in BI and ERP systems. This growth is occurring not only for application packages that
handle business transaction processing, but also for packaged solutions that support business BI and data
warehousing