An embassy's cultural activities, in cooperation with various cultural institutions, and within the limits of its budget, are intended to pursue various goals. The embassy wants to present its country's culture in the host country and will, therefore, arrange a lot of events, such as concerts, theater performances, film shows, expositions of paintings, book exhibitions, readings by a poet, and seminars. An embassy might initiate an exchange of youth groups or sports teams. It may also promote cultural exchanges by awarding scholarships and initiating joint research projects. Some countries, and accordingly their embassies, promote the knowledge and spread of their language. They maintain their own schools abroad or support international schools that use their language to conduct classes. They also see to it that their language is taught as a foreign language in the schools of the host country, and they may conduct training programs for foreign teachers. The broad appeal of the English language makes cultural work for English speaking countries easy. Countries that promote other languages, such as French or German, have to face a tough challenge. France tried to overcome this challenge by providing a cultural alternative and highlight cultural differences.