Tao Kae Noi: Thailand’s Most Popular Snack
Tao Kae Noi is Thailand’s best selling snack. Basically nothing more than a bag of crispy fried seaweed (yep, you read that right, seaweed), Tao Kae Noi has seen sales explode even more after the movie “Top Secret” was released last year.
Top Secret told the story of how Tao Kae Noi owner, Aitthipat “Top” Kulapongvanich, created Tao Kae Noi and made it the success it is today. In fact, so popular is it, I’ve gone days where I haven’t been able to buy it at my local 7-11, as they’ve already sold out.
Tao Kae Noi has several products on the shelves right now – Original, Hot and Spicy, Tom Yum Goong, Tomato Sauce, Wasabit, Seafood and Chicken.