An analysis of the behavior of those who buy goods online fashion towards the sector. University of North Bangkok campus of the new bridge. Researchers found that those who buy goods online fashion buying habits, most goods and services category, most garment. 19.30 percent by the number of times that a sample is purchased through an online social network is 4-6 times per year with a 35.30 percent cost more than 4,500 baht on average purchases per most 35.00 percent also buy items in online social networks. Also, never buy from other sources in addition to Facebook, most 48.00 percent of purchase decisions by themselves, most are not limited to 86.00 per cent is the opportunity to buy the most known 28.70 percent from Web site search (Serch Engine), such as: www. google. com, most 58.00 percent ฃ and know from your network of friends on facebook. 8.70 percent, including a repeat purchase behavior back, certainly the most charged 80.00%