Organisational Goals
Burger King's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide. To achieve this, the organisation has a zero compromise policy for the communication of its aims and objectives. The aims and objectives are highly important to the organisation, for it is the only way the organisation maintains its integrity amongst it competitors and its customers. Burger King's aims and objectives are well set and structured, making it relatively easy to communicate them within the organisation and also to its customers. The organisation's main source to communicate its aims and objectives are through the media, banners, coupons, handouts and also through the internet.