She analyses sensemaking as a social process where the managers interpret their environment in and through interactions with others, constructing accounts that allow them to comprehend the world and act collectively (Maitlis, 2005). Maitlis stresses the importance of analyzing: (a) the top managers’ degree of sensegiving (in terms of high or low) through a qualitative assessment of the frequency and intensity with which the top managers engage in sensegiving activities, and (b) the degree of stakeholder sensegiving (again, as high or low) through analyzing the number of stakeholder groups involved in sensegiving activities and whether these stakeholders are engaged in behaviors that influence the top management's sensemaking