1. What element of a mission statement that about the plac company was its product services? What term is the same as the reason for being ? 3. What are the five industry forces identified. 4. What are three of the macro-environmental forces affecting the kinds and prices of services of a hotel or products of logistics company. 5. What is the importance of having logistics businers? 6. Ilustrate the task environmental factors of a hotel or logistics business. Be able to include in the illustration at least 4 of them. 7. What can be specifically analyzed within a hotel business enterprise that caneither be a strength or weakness? Why?