what advertising promotions the company has already engaged in
and what’s on the
drawing board
what percentage of the fund is spent on national advertising
what percentage of the fund is spent on advertising in your area
what percentage is devoted to selling more franchises
whether all franchisees contribute equally to the advertising fund
whether you need the franchisor’s consent to develop and buy your own advertising
whether there are rebates or advertising contribution discounts if you do your ownadvertising
whether the franchisor gets any commissions or rebates when it places advertisements,and who benefits from those - you or the franchisor