4. Humility and ability to embrace a service mentality: Work hard to get to know your client and understand his or her needs. Establish that relationship and be efficient.
5. Respectfulness and courteousness : Do unto others as you would have them do unto you. It is your job to approach that individual appropriately and always remember that there is a person behind each blog and a newsletter article
Public relations is not always a job where you sit at the desk writing press releases. It is more than that, but you must want to be engaged and embrace the people and projects you are working with