This narrowing of the perspective was mirrored by the theoretical basis on which Rogers built the new diffusion research. In the course of looking over various disciplines for a theoretical harbor for his new Diffusion of Innovations Theory, Rogers opted for the relatively young field of communication studies. As noted by Dearing and Singhal (2006, p. 20), the lack of theoretical complexity was the main advantage of Rogers’ decision, as communication studies was “sufficiently new and undetermined” to permit a new research field to evolve. The main theoretical achievement of communication that Rogers incorporated into Diffusion of Innovations Theory was the well-known Lasswell formula (Lasswell, 1948).