Again, emphasize that the end result of the business information value chain is (almost) always firm profitability. You could also ask stEmphasize that each quadrant of the graph represents a different type of firm.
Quadrant 1 represents firms that invest much less in IT but still receive strong returns.
Quadrant 2 represents firms that invest a great deal in IT and receive a great deal in returns.
Quadrant 3 represents firms that invest much less in IT and receive poor returns.
Quadrant 4 represents firms that invest a great deal in IT but receive poor returns.
udents if they could imagine any reason to create an information system besides profitability (it’s not likely that they will think of one, which will prove the point). One reason to create a system that is not primarily profit oriented is to meet the information reporting requirements of government and other authorities.