The concept is "Making the invisible visible". This idea comes from the fact that an airport is a place where you go from one point to another, creating invisible lines. These lines are inherently invisible but in Queenstown Airport we highlight them, making every detail clear and visible. This is one of the core values of the Brand, revolving essentially around the comfort of the passengers.
As a result we create a really graphic, symbolic and functional experience using a flexible and scalable system based on three intuitive and friendly lines.