mind my in think the benchmarking initiative can improve the company to better or make company to be leader of market but sometime in the changing of benchmarking initiative you much to be make sure this the best for company . you much to know when you changing process or every thing ,all activity in company because THE benchmarking initiative can make company still in risk or mistake to done of changing. This have effect direct to company if the changing to better it improve but not it value of risk.