As for the advertising rule, TrueVisions has aired ad content in excess of the NBTC's limit of six minutes an hour.
For that violation, the NBTC issued a one-time fine of 1 million baht, plus an additional 50,000 baht a day from Jan 18. TrueVisions has 30 days to comply.
"We were informed about the fines after we did not comply with the two rules," Mr Birathon said. "We'll use legal procedures to solve these issues."
Marketing director Sueksith Cholasuek said TrueVisions could not slash ad airtime to six minutes an hour and still meet the terms of its contracts with advertisers.
In other matters, TrueVisions plans to acquire an all-rights sublicence for English Premier League (EPL) football from Qatarbased BeIn Sports and expects negotiations to conclude by the end of June.
Mr Birathon likes his company's chances of securing the EPL sublicence for the 2017-20 seasons because TrueVisions has strong ties with BeIn and broadcasts many of the latter's sports programmes.
"If TrueVisions can secure the EPL sublicensing rights from BeIn, this will bring premium sports content back to our customers and make a lot of profit for us," he said.
Mr Birathon said several Thai broadcasters had shown an interest in securing EPL sublicensing rights.
BeIn will probably find more potential partners to broadcast EPL matches through various platforms in Thailand after winning the broadcasting rights for US$300 million.
TrueVisions plans to kick off its latest sports package, Sanun Ball Thai, at a price of 299 baht a month in a bid to have more than 300,000 subscribers within three months of the Feb 27 launch.
The operator secured exclusive rights to broadcast the Toyota Thai Premier League for the 2016-19 seasons and sees the affordable new package drawing more attention from audiences.
TrueVisions expects to reach 4 million subscribers this year despite the sluggish economy