Tourism and Airline Services
Tourism Victoria is the Victorian Government's lead tourism agency, promoting Victoria as a premier tourism destination in domestic and international markets. Tourism Victoria supports a leading major events platform, tourism investment initiatives and creative campaigns to attract more visitors and create greater economic opportunities for tourism regions and businesses. Tourism Victoria also works closely with tourism operators to recognise and promote business excellence and professionalism within the industry. It provides leadership to the Victorian tourism industry through the areas of strategy, policy, marketing, research, airline attraction, regional coordination, product development and investment.