This weather app is how Camper, the shoe brand, understands optimism: half imagina-tion, half craft. To communicate this concept in a friendly, different and non-intrusive manner, we decided to take a new look at some of the things that are currently set in stone. The way we view weather forecasts today (with boring, lifeless interfaces and icons) was a great starting point for us and seemed like the per-fect tool for illustrating the philosophy behind the concept. As a result, we created new mete- orological elements made from preˆt-a-porter materials and turned them into musical instru-
ments that react to touch. . . . Camper is not a specific shoe, but rather a style, a philosophy of life, a way of thinking and a way of making shoes. Camper is more than a company and more than a business. It’s a team of people
driven by creativity.