McKinsey research and client experience suggest that half of all efforts
to transform organizational performance fail either because senior
managers don’t act as role models for change or because people in the
organization defend the status quo.2 In other words, despite the
stated change goals, people on the ground tend to behave as they did
before. Equally, the same McKinsey research indicates that if
companies can identify and address pervasive mind-sets at the outset,
they are four times more likely to succeed in organizational-change
efforts than are companies that overlook this stage.