- After interviews, everything was transcribed and put into HTML format.
- Five or ten quotes from each interview were taken – these quotes highlighted the major points of the interview
- All the quotes from all the interviews were compiled together, and everyone voted on 2 significant quotes from each category.
- From these quotes, conclusions were drawn. It turns out that the companies interviewed had these three “pain points” in common: Poor lead assignment, Poor lead qualification, and Poor effectiveness tracking. These points are common problems with a lot of companies, according to industry data.
-MarketSoft's mission was to solve all of these pain points with their software, eLeads.