Other Asian countries, such as the Philippines and Vietnam, are already making a concerted effort to become major suppliers in the Asian casino market. If attempts at improving the service elements in Macau and Singaporean casinos are not made in earnest, a dysfunctional service culture will inevitably result. Unfortunately, undoing of this negative culture after competition has intensified will be expensive, time-consuming, and even improbable. It therefore behooves top management in Macau and Singaporean casinos to address cultural issues sooner rather than later. One means of employee acculturation is
a strong commitment to training.