Your top management and owners display an appropriate level of commitment to the international expansion of your company. This is the most important single factor in determining your likelihood of success in foreign markets. Successful companies in international markets are those that put significant personnel and financial resources into the effort, and exhibit patience in obtaining a return on their international investment. Your answers to the Commitment questions indicate that you are going to do the same. This is very important, because unsuccessful firms put very little investment in the international efforts and/or expect immediate returns.