which means that those EVs with fewer seats by
mounting devices for electric driving would not be
accepted by consumers. (C) In terms of powertrain
selection, the results show that consumers express
strong preference for HEVs, whereas the
evaluation for BEVs and PHEVs are different by
vehicle types: For Kei passenger vehicles, they
show affirmative evaluation for BEVs but negative
for PHEV. Meanwhile for passenger vehicles, they
show negative evaluation for BEVs and hold
judgment for choosing PHEVs. From the
comparison of the estimated marginal utilities for
powertrain in 2009 and 2010, significant statistical
differences are found for HEVs and Kei passenger
type BEVs. Moreover, it is confirmed that
implementation of has played an important role to
enhance consciousness of HEVs and Kei passenger
type BEVs as environmentally friendly vehicles