In Chapter 3, typical marketing strategies were classified as bring mass, segmental and focused, or one-on-one. These strategies are differentiated, in part, in terms of the desired degree of product and service accommodation. Mass marketing requires limited product/service differentiation. In contrast, one-on-one marketing strategy builds on unique or customized product/service offerings foreach and every customer. A firm is strategic marketing posture concerning flexibility and agility to accommodate specific customer requirements is directly related to manufacturing capability. To a significant degree, a firm is manufacturing firm to effectively compete, it must be able to integrate manufacturing capability into a meaningful marketing value proposition