With digital technology enabling the media to provide a greater variety and amount of content, the communications and information technology industries are moving into becoming the core of the economy growth, democratic lifestyle, culture, entertainment, and education. With the convergence of the Internet, mobile telecommunication, conventional broadcasting, and print media, many communications businesses have begun to invest in new and existing technologies for content production. Independent content producers have proliferated, fulfilling most of the market demand for services. However, the market trend has been to focus investment in providing popular content without offering diverse services to meet the needs of all audiences. In the process of reforming and democratization of the country, mass media can be a great influential platform and provides a vital role in providing informative as well as useful sphere not only to the citizens but globally too. Media always have the benefit of prominent role in presenting the good, bad and ugly. There are various effects of mass media on the society at large. Media tends to influence and it’s obvious, there are positive as well as negative influences of mass media. It all depends upon the way audience perceive things.