Our financial target remains 15 percent pre-tax return on invested capital. We plan to achieve our financial targets through our expanded route network, synergies resulting from our AirTran acquisition, and through execution of our other strategic initiatives, including those discussed below. Through our fuel conservation efforts and fuel hedging program, we intend to mitigate fuel price risks that have impacted the airline industry over the past several years.
AirTran integration
Fleet modernization
Evolve: The New Southwest Interior
All-New Rapid Rewards®
Reservation system replacement
Network optimization
Inflight Internet connectivity
Operational efficiency
- See more at: http://www.southwestonereport.com/2011/#!/performance/future-performance