Hotels in the United States not only provide their services to guests domestically,
but also to those who come from abroad. With this diversity in customers comes many
different perceptions and expectations of what constitutes good service. For this reason,
it is essential for hotel businesses to understand the underlying differences among
cultures. Better understanding of differences can help hotels integrate the different needs
more effectively in their products and service offerings. As a result, it is possible to grant
more globalized, custom services that would cater to their unique customers.