Customer satisfaction is a nontraditional type of performance goal that has become very popular among many companies. Nortel, AT&T, and Siebel Systems are among the firms that survey their customers about their sales reps’ performance on such dimensions as responsiveness, product knowledge, ability to integrate customer requirements with product solutions, repeat purchases, and overall satisfaction. The resultant customer service satisfaction score is benchmarked against a target score and used to determine a portion of the rep’s performance reward. Siebel earmarks 40 percent of each salesperson’s incentive compensation for achieving target scores on customer-reported satisfaction. At JD Edwards, a global e-business solutions provider, 20 percent of each rep’s target earnings is based on twice-yearly customer satisfaction surveys. The rep’s score, between one and ten, determines the percentage of bonus he or she receives, from 75 to 125 percent.