“innovative work behavior is: (a) idea generation and activation of the drivers of the innovation; (b) coalition building and acquisition of the power necessary to move the idea into reality; (c) idea realization and innovation production, turning the idea into a model – a product or plan or prototype that can be used; (d) transfer or diffusion, the spreading of the model – the commercialization of the product, the adoption of the idea” (p.173).