opportunity is greater than the investment required in a process or core competency to successfully seize the opportunity.
The two strategic opportunities that Collin is currently addressing are (1) evolving the business to a more sustainable business model (long-term), and (2) growing the Contract R&D business (shorter-term).
Collin recently created the title chief innovation officer (CInvO) in recognition of innovation as an enabling process. At Collin, innovation and research are conjoined. The process for incremental and breakthrough change is the same; the outcome is different. Continuous innovation is defined and the process is explained in the “Collin Spark” course, which is a common requirement for all EOs.