In order to capture data on potential responses to an increased purchase price of straw, farmers were asked to indicate if, and how, they would change their practices towards straw purchase and use in light of a change in market conditions for straw. Farmers were provided with a realistic practical business scenario of an increase straw price of £100/t for ‘big square bales’ (prevailing market price at the time of the survey was approximately £40/t). Farmers were asked to select from a range of responses encompassing increasing own cereal crop production, start own cereal crop production, change livestock bedding material from straw to another product, change from loose housing to cubicles to reduce or remove the need for straw, continue to buy in straw, reduce livestock production, stop livestock production, and changing to grow taller cereal varieties (for additional straw). In addition, farmers could indicate other options as responses to this scenario. The percentage responses to these factors were calculated by farm type groups.