The campaign gives rugby fans the once-in-a-lifetime opportunity to be at the pre-match coin toss at an Ireland match during the tournament this autumn, right next to the team captains, moments before the game kicks-off.
Lomu said: "This Heineken video was a lot of fun to shoot.
"The Irish are known for their sense of humour across the world, so I was delighted to put that to the test. Seeing people's faces as they tried to figure out what was going on was a real highlight."
Mark Crosbie, who was at bar, added: "Everything was perfectly normal until people started receiving personalised merchandise from Jonah Lomu.
"A few people in the pub began questioning whether he was in fact in the building, but we all still got a huge surprise when Shane Horgan walked over and let him out of the box.
"He's a big man, I've no idea how he fitted into it.
The campaign gives rugby fans the once-in-a-lifetime opportunity to be at the pre-match coin toss at an Ireland match during the tournament this autumn, right next to the team captains, moments before the game kicks-off.Lomu said: "This Heineken video was a lot of fun to shoot."The Irish are known for their sense of humour across the world, so I was delighted to put that to the test. Seeing people's faces as they tried to figure out what was going on was a real highlight."Mark Crosbie, who was at bar, added: "Everything was perfectly normal until people started receiving personalised merchandise from Jonah Lomu."A few people in the pub began questioning whether he was in fact in the building, but we all still got a huge surprise when Shane Horgan walked over and let him out of the box."He's a big man, I've no idea how he fitted into it.
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