Over the past thirty years, as the personal computer has gone from technical marvel to part of our everyday
lives, it has also become a commodity. The PC has become a commodity in the sense that there is very little
differentiation between computers, and the primary factor that controls their sale is their price. Hundreds of
manufacturers all over the world now create parts for personal computers. Dozens of companies buy these
parts and assemble the computers. As commodities, there are essentially no differences between computers
made by these different companies. Profit margins for personal computers are razor-thin, leading hardware
developers to find the lowest-cost manufacturing.
There is one brand of computer for which this is not the case – Apple. Because Apple does not make
computers that run on the same open standards as other manufacturers, they can make a unique product that
no one can easily copy. By creating what many consider to be a superior product, Apple can charge more
Over the past thirty years, as the personal computer has gone from technical marvel to part of our everydaylives, it has also become a commodity. The PC has become a commodity in the sense that there is very littledifferentiation between computers, and the primary factor that controls their sale is their price. Hundreds ofmanufacturers all over the world now create parts for personal computers. Dozens of companies buy theseparts and assemble the computers. As commodities, there are essentially no differences between computersmade by these different companies. Profit margins for personal computers are razor-thin, leading hardwaredevelopers to find the lowest-cost manufacturing.There is one brand of computer for which this is not the case – Apple. Because Apple does not makecomputers that run on the same open standards as other manufacturers, they can make a unique product thatno one can easily copy. By creating what many consider to be a superior product, Apple can charge more
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