Next generation of electronic gadgets
Plastic Logic have spent 13 years developing this new technology. Their challenge now is to help customers to think of new ways to use it. Lichten says it is always the same with new technologies. She says ‘bringing new technology to the market is a challenge, especially because it is revolutionary. However, for the next generation of products, you have to know what the next generation of products will be.’ Working with mobile phones or laptops that can roll up like a piece of paper could turn hardware into ‘flexi-ware’.