Fitbit launched its new wearable device on stage at CES in Las Vegas on Tuesday, and it's a square "fitness watch."
The Fitbit Blaze looks sort of similar to the Apple Watch: It's a square smartwatch that can run different apps. It's the company's most direct competitor to the Apple Watch yet.
However, Fitbit is positioning the Blaze as a fitness-focused device that can track the heart rate of its wearer, as well as calories burned, steps, and also sleep.