A broad motivation of this study is to provide a
comprehensive picture of the degree to which
direct marketing strategies are disseminated in the
U.S. farm sector and their impact on the economic well-being of U.S. farmers, using a national survey. Specifically, we first estimate a
zero-inflated negative binomial model to identify
factors affecting the total number of direct marketing strategies adopted by U.S. farmers. Then
we estimate a quantile regression model to assess
the impact of the intensity of adoption of direct
marketing strategies on gross cash farm income.