ATRADABLEitem is something you put in your proposal which you believe your partner would like tohave. You are prepared to exchange this item for something which you would like to obtain.Before you begin the negotiations with your partner, it is very important to determine these issuesand decide which category they belong to from your point of view. These issues should be clear to allmembers of your negotiating team. The clearer you are about your goals and needs and those of theopposite party, the more effective you can be as a negotiator. As a result, you are more likely to obtain
the result you want