Intensive distribution is a marketing strategy that places an abundance of products in many retail locations in many regions.
Determining whether or not an intensive distribution strategy is the best strategy to employ is often dependent on factors such as organizational resources or the availability of retail locations. For example, companies with limited resources (anything from financial resources to the ability to produce enough products) may not have the capacity to support an intensive distribution strategy. Large stores, such as Wal-Mart or Target, are often hard for companies to get their products into, which could limit a company's ability to distribute its products.
So, why would a supplier use an intensive distribution strategy? To answer this question let's look at the advantages and disadvantages of intensive distribution.