Further socioeconomic factors in this study, which were perceived to negatively influence breakfast consumption, included: work and education educational commitments, household and family responsibilities, and multiple or very young children, each of which, it was supposed, contributed to rushed morning routines. Previous research into UK school breakfast clubs reported that rushed and chaotic mornings were cited as reasons for children not being offered breakfast in households where there is food available (37), and associations have also been suggested between rushed morning routines and breakfast skipping in children and adolescents (38–40) Encouragingly, in this study, it was perceived among participants that free school breakfast eased morning routines for families with additional responsibilities and commitments. These findings lend support to a previous qualitative pilot evaluation of the universal free school breakfast scheme, which reported perceptions that free school breakfast eased rushed morning routines and contributed to a more positive and calmer start to the school day for children