Jones writes that photography on the page or screen is fascinating. On display in a gallery or museum, however, it is not: "It just looks stupid when a photograph is framed or backlit and displayed vertically in an exhibition, in the way paintings have traditionally been shown. A photograph in a gallery is a flat, soulless, superficial substitute for painting." He goes on to suggest curators provide us iPads to scroll through a digital gallery instead. That, he adds, "would easily be as beautiful and compelling as the expensive prints."