2. Conviction
Without conviction you can't muster the energy required to relentlessly work towards your mission, energize those around you and form the type of culture you want to build. These priorities probably will not shift much, as they are at the core of your purpose and belief system.
It is important to realize that to achieve your goals, you must test hypotheses frequently and modify your strategy. To navigate effectively, rely on evidence, listen intently and adjust. Avoid the common failure of entrepreneurs taking the wrong path and ignoring all signals by denying facts and staying the course of their initial misconceived conviction.