Still another study compares the coffee-drinking experience. A sample of 50 consumers in ST. Louis, Missouri, , were interviewed and asked to list the coffee shop they frequented most. Starbuck was listed by more consumers that any other place. A small percentage listed Dunkin’ Donuts not none listed McDonald’s, despite their efforts at creating a premium coffee experience. The study did not ask consumers to compare the tastes of the coffee across the different places.