Due to these limitations, Chen et al. propose an idea to segment the web page based on the relations between them.
Figure 4 shows the result of their work applying on MSN [14] home page. One web page is segmented into several smaller pages based on the analyzed tag hierarchy and relations. A segment-based approach keeps all the web page content, and reduces the visual impact as well as content massiveness by segmenting the content into different pages. However, it quickly becomes more complex to find desired information (which requires jumping between page segments
with more clicks and page-loading time). The right part of Figure 4 shows a typical Gateway approach example, which is a feature called magnification lens implemented by mobile safari on iPhone. The customer needs to do more complex finger operations by holding or finger tapping (which may accidentally click the links or images), to activate the magnification lens. Another disadvantage of this Gateway approach is that it is not very convenient to combine the information within the lens and outside the lens. The lens also could block content that might be essential to the user, and the information within the lens is not clickable, which means when the user wants to actually visit some links, the magnification lens should first be closed.