Our research suggests delivering useful and usable information can no longer
solely be the responsibility of the IT department a partnership between information
consumers, producers, and custodians must be established. We have proposed the
concept of an Information Product Manager (IPM) [10]. An IPM serves a role similar
to the product or brand manager role in consumer products companies, and is
responsible for coordinating the IQ management activities of the IT department and
information producers to meet the needs of information consumers.