Anattitude is an individual’s enduring evaluation, feelings and behavioural tendencies
towards an object or activity. These objects or activities may be tangible or intangible,
living or non-living. Some attitudes relate to things that have a major impact on our
lives, while others are less important. For example, we have attitudes towards relationships, culture and politics, just as we do towards rock music, skiing and pizza. An individual learns attitudes through experience and interaction with others. Just as attitudes
are learned, they can also be changed. Nevertheless, an individual’s attitudes are generally quite
stable and do not change from moment to moment