In expand on hotel brand it has a rigorous screening process for these properties and accepts only a small percentage of hotel applicants into its programs each year. A variety of factors are used to assess the properties; those with the best product offering, most exceptional service and highest Card Member satisfaction are invited to join the programs.
To ensure we’re exceeding their expectations and offering the very best selection of hotels in our programs, we carefully analyze aggregated card spend data, independent property evaluations, and most importantly, the direct feedback we receive from our Card Members