2.1.2 Market Needs
Pegasus is providing the skating community with a wide range of
accessories for all variations of skating. The company seeks to
fulfill the following benefits that are important to its customers:
■ Quality craftsmanship. The customers work hard for
their money and do not enjoy spending it on disposable products that work for only a year or two.
■ Well-thought-out designs. The skating market has not
been addressed by well-thought-out products that serve
skaters’ needs. Pegasus’ industry experience and personal
dedication to the sport will provide it with the needed information to produce insightfully designed products.
■ Customer service. Exemplary service is required to build
a sustainable business that has a loyal customer base.