ฉันรักแปลAmazon is an internet-shopping business which is the typical B2C e-commerce model we are talking about Laudon & Traver (2008). Now Amazon.com is become an e-business leader in the USA and develop china business from 2004, quote from Amazon homepage. Amazon.com is a start as online-book store, cheap price and free delivery gain many customers at that time in U.S. Chinese e-commerce since 1997, a large-scale e-commerce project launched in 1997
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opened the prelude of the Chinese e-commerce. From 1999, the Chinese e-commerce to enter a period of rapid growth of Chinese e-commerce thus officially launched. Amazon acquired Joyo (China e-commerce company) in august 19, 2004. Amazon starts developing Chinese market, the combination of Amazon‟s online retail expertise with the Joya Chinese business experience. Thanks to Amazon‟s logistics experience, making the Amazon have a strong competitive advantage in China.